Armoire, Esper and Smarsh add leaders; Dutchie hires Toast exec as CEO – GeekWire

— Online clothing rental startup Armoire added three new hires.

• Sanober Mukadam is the startup’s new chief operating and merchandising officer. She was previously head of product at logistics company Swyft and an Amazon retail and logistics lead.
• Meg Murray, founder and president of Nasty Woman Wines, is now vice president of sales and customer success.
• Jen Snow, former director of user design and experience at Consumer Affairs, is head of user experience.

Founded in 2016, Armoire has experimented to find the right balance of online and in-person perks. Earlier this year it opened a high-tech brick-and-mortar boutique.

Armoire CEO Ambika Singh said the company has grown its subscriber base by nearly 120% over the past two years. A new SEC filing shows the startup is raising more capital. The company, which has raised more than $12 million to date, declined to comment on the filing.

— Dutchie, a cannabis commerce platform that serves retailers, appointed Tim Barash as CEO and chairman. Barash was previously chief business officer and chief financial officer for Toast, which builds restaurant technology products and went public last year. He was also Dutchie’s executive chairman for two years.

Dutchie also announced several additional hires:

• Chief Financial Officer Nick DeLeonardis, previously an executive at Toast;
• General Counsel John Kelleher, previously general counsel for HubSpot;
• Vice President of Engineering Michael Lee, previously chief technology officer at Notarize and vice president of engineering at Toast.

The Bend, Ore.-based startup laid off 8% of its workforce in June, after raising $550 million in 2021. Its software is used by more than 5,500 dispensaries in the U.S. and Canada. Former CEO Ross Lipson and his brother Zach Lipson, who co-founded Dutchie in 2017, have departed the company.

— Esper, which operates a DevOps platform for companies managing fleets of Android devices, added three new vice presidents.

• Dane Mustola, vice president and general manager for Americas, previously director of enterprise sales at Okta.
• Robert Rexford, vice president, pre-post sales and customer support, previously a senior sales engineering manager at Auth0.
• Ted Colton, vice president of channels and partnerships, previously vice president and general manager at Crestron Electronics. Colton also held leadership positions at Polycom and Microsoft.

Esper laid off 12% of its staff in June, less than a year after raising $60 million. Founded in 2018 by two Microsoft vets, Esper helps companies with development, deployment, and maintenance of devices used across multiple industries.

— Smarsh, a Portland, Ore.-based startup that makes software for archiving digital communications, hired Mike Cagle as chief financial officer and Leander LeSure as chief people and diversity officer.

Cagle was previously vice president of financial planning and an analyst at Veeam Software. LeSure previously held human resources roles at Herman Miller, Getty Images, Western Union and American Express and was a radioman specialist in the U.S. Navy. Smarsh appointed a new CEO, Kim Crawford Goodman, in June.